Supermodel Miranda Kerr has signed on to be the new ‘face’ of Unilever’s haircare brand, Clear Scalp & Hair. Kerr is the brand’s first global ambassador.

Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and online.

Jennifer Healy, senior marketing director for U.S. Haircare, Clean Scalp & Hair, commented:

“We are excited to have Miranda join the brand…Miranda is a global beauty and fashion icon and women nationwide want to know the secret behind her amazing hair…”

Clear Scalp & Hair products are formulated with the breakthrough technology, Nutrium 10, which is a blend of vitamins and nutrients. The brand is sold at mass retailers, and includes its new Intense Hydration product line, which includes a nourishing shampoo, conditioner and treatment mask infused with cactus extract.

Clean Scalp & Hair also markets Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths and Frizz Control – plus an anti-dandruff shampoo, Complete Care.